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1.BACKGROUNDPROJECT
In this vibrant June, JD.com celebrated its 21st anniversary with a shopping extravaganza called "JD 618" that is gaining popularity worldwide. To celebrate this special moment, JD.com has carefully created a collage animation that closely integrates well-known brands from around the world with JD 618, bringing consumers an unprecedented visual feast and shopping experience.
在這個(gè)充滿活力的6月，京東迎來(lái)了它的21周年慶，一場(chǎng)名為“京東618”的購(gòu)物盛宴正在全球范圍內(nèi)掀起熱潮。為了慶祝這一特殊時(shí)刻，京東精心打造了一場(chǎng)拼貼動(dòng)畫(huà)，將來(lái)自世界各地的知名品牌與京東618緊密結(jié)合，為消費(fèi)者帶來(lái)了一場(chǎng)前所未有的視覺(jué)盛宴和購(gòu)物體驗(yàn)。
The theme of this collage animation is "Happy Shake Grand Prize, JD provides the 'strongest gift' from 21 countries". Through creative visuals and vivid voice acting, it takes consumers into a shopping world full of surprises and joy. In the animation, well-known brands from 21 countries appeared one after another, and every frame was full of surprises and expectations, allowing consumers to enjoy the visual feast while also feeling the shopping frenzy of JD 618.
本次拼貼動(dòng)畫(huà)以“開(kāi)心搖大獎(jiǎng)，京東配齊21國(guó)‘最強(qiáng)禮物’”為主題，通過(guò)創(chuàng)意十足的畫(huà)面和生動(dòng)的配音，將消費(fèi)者帶入一個(gè)充滿驚喜和歡樂(lè)的購(gòu)物世界。動(dòng)畫(huà)中，來(lái)自21個(gè)國(guó)家的知名品牌紛紛亮相，每一幀都充滿了驚喜和期待，讓消費(fèi)者在享受視覺(jué)盛宴的同時(shí)，也能感受到京東618的購(gòu)物狂歡。
2.STORYBOARD
In this collage animation, JD.com teamed up with many internationally renowned brands such as Rolex, La mer, Helena, and Archaeopteryx to bring consumers a global shopping feast. These brands not only represent the culture and quality of their respective countries, but also perfectly integrate with the shopping frenzy of JD 618, providing consumers with more diverse choices and a better shopping experience.
在這次拼貼動(dòng)畫(huà)中，京東攜手勞力士、La mer、赫蓮娜、始祖鳥(niǎo)等眾多國(guó)際知名品牌，共同為消費(fèi)者帶來(lái)了一場(chǎng)全球購(gòu)物盛宴。這些品牌不僅代表了各自國(guó)家的文化和品質(zhì)，更與京東618的購(gòu)物狂歡完美融合，為消費(fèi)者提供了更多樣化的選擇和更優(yōu)質(zhì)的購(gòu)物體驗(yàn)。
Watching me 'shake' and start exerting force!!!!
Gerne den Jackpot knacken, the first Rolex in your life!
Happy to shake the jackpot, you also have the same style as a noblewoman!
Heureux de secouer le jackpot, French elegance get!
Happy to shake the jackpot, Archaeopteryx will take you to change the most handsome guy!
ジャイクプトるがうれしい (Wishing you a happy jackpot), play together and double the joy!
Happy to shake the jackpot, blow away anything unhappy!
Happy to shake the jackpot, the new iPad is equipped with technology control!
Glad for at ryste jackpot, keep your childlike innocence and happiness!
Happy to shake the jackpot, and strive for wealth with you in both directions!
Blij om de jackpot te schudden, life must be sweeter!
Feliz de sacudir el premio gordo (wishing you a happy shake of the big prize), let your details down to the hair strands!
Happy to shake the jackpot, give your baby the most pampered!
Wishing you a happy lottery and nourishing every day!
Wishing you a happy shake of the jackpot, JD is equipped with the "strongest gifts" from 21 countries waiting for you!
On the evening of June 17th at 8pm, open the JD app and shake it! Take home millions of physical gifts, cars, and villas for a penny! Everyone has a share of 1 billion red envelopes!
看著我“搖”開(kāi)始發(fā)力了?。。?！
Gerne den Jackpot knacken（祝你開(kāi)心搖大獎(jiǎng)），人生第一塊勞力士到手！
Happy to shake the jackpot（祝你開(kāi)心搖大獎(jiǎng)），貴婦同款 la mer 你也有！
Heureux de secouer le jackpot（祝你開(kāi)心搖大獎(jiǎng)），法式優(yōu)雅 get！
Happy to shake the jackpot（祝你開(kāi)心搖大獎(jiǎng)），始祖鳥(niǎo)帶你爆改最帥的仔！
ジャックポットを振るのがうれしい（祝你開(kāi)心搖大獎(jiǎng)），一起玩快樂(lè)加倍！
Happy to shake the jackpot（祝你開(kāi)心搖大獎(jiǎng)），不開(kāi)心的都吹走！
Happy to shake the jackpot（祝你開(kāi)心搖大獎(jiǎng)），新款 iPad 加持科技控！
Glad for at ryste jackpotten（祝你開(kāi)心搖大獎(jiǎng)），保持童心保持開(kāi)心！
Happy to shake the jackpot（祝你開(kāi)心搖大獎(jiǎng)），與你雙向奔富！
Blij om de jackpot te schudden（祝你開(kāi)心搖大獎(jiǎng)），生活總得多點(diǎn)甜！
Feliz de sacudir el premio gordo（祝你開(kāi)心搖大獎(jiǎng)），讓你細(xì)節(jié)到頭發(fā)絲！
Happy to shake the jackpot（祝你開(kāi)心搖大獎(jiǎng)），給寶寶最寵的！
祝你開(kāi)心搖大獎(jiǎng)，滋潤(rùn)每一天！
祝你開(kāi)心搖大獎(jiǎng)，京東配齊來(lái)自 21 國(guó)“最強(qiáng)禮物”等你來(lái)！
6 月 17 日晚 8 點(diǎn)，打開(kāi)京東 APP 搖一搖！千萬(wàn)份實(shí)物好禮 、汽車(chē)、別墅統(tǒng)統(tǒng)一分錢(qián)帶回家！更有 10 億紅包人人有份！
3.CHARACTER SETTING
From a visual design perspective, this collage animation adopts fresh and bright color combinations and simple and smooth animation effects, creating a relaxed and pleasant atmosphere. The display of each brand is in line with its tone, such as Rolex's luxury, La mer's delicacy, Helena's elegance, etc., all perfectly presented through the detailed design in the animation. At the same time, the dubbing and subtitles in the animation also fully consider the cultural and language habits of different countries, ensuring accurate transmission of information and emotional resonance.
從視覺(jué)設(shè)計(jì)上看，在這次的拼貼動(dòng)畫(huà)采用了清新明亮的色彩搭配和簡(jiǎn)潔流暢的動(dòng)畫(huà)效果，營(yíng)造出一種輕松愉快的氛圍。每一個(gè)品牌的展示都與其調(diào)性相契合，如勞力士的奢華、La mer的精致、赫蓮娜的優(yōu)雅等，都通過(guò)動(dòng)畫(huà)中的細(xì)節(jié)設(shè)計(jì)得以完美呈現(xiàn)。同時(shí)，動(dòng)畫(huà)中的配音和字幕也充分考慮了不同國(guó)家的文化和語(yǔ)言習(xí)慣，確保了信息的準(zhǔn)確傳遞和情感的共鳴。
4.CAMERA VOICE DESIGN
In terms of camera language, this collage animation adopts various techniques to enhance the attractiveness and expressiveness of the content.
在鏡頭語(yǔ)言方面，本次拼貼動(dòng)畫(huà)采用了多種手法來(lái)增強(qiáng)內(nèi)容的吸引力和表現(xiàn)力。
Firstly, through clever composition and animation effects, the products of various brands are combined with local iconic buildings or cultural elements to create a unique visual impact. For example, the textures of Rolex and the Swiss Palace of Nations, as well as the fusion of La mer and the Statue of Liberty in the United States, are all impressive. Secondly, the color matching in the animation is also highly ingenious, which not only conforms to the brand's tone, but also creates a joyful and peaceful atmosphere.
首先，通過(guò)巧妙的構(gòu)圖和動(dòng)畫(huà)效果，將各個(gè)品牌的產(chǎn)品與當(dāng)?shù)氐臉?biāo)志性建筑或文化元素相結(jié)合，形成了一種獨(dú)特的視覺(jué)沖擊力。例如，勞力士與瑞士萬(wàn)國(guó)宮的貼圖、La mer與美國(guó)自由女神像的融合等，都讓人印象深刻。其次，動(dòng)畫(huà)中的色彩搭配也極具匠心，既符合品牌的調(diào)性，又能營(yíng)造出一種歡樂(lè)祥和的氛圍。
Finally, through vivid dubbing and subtitles, the emotions and information of the animation are conveyed to the audience, allowing them to enjoy a visual feast while also experiencing the shopping frenzy of JD 618.
最后，通過(guò)生動(dòng)的配音和字幕，將動(dòng)畫(huà)的情感和信息傳遞給觀眾，讓觀眾在享受視覺(jué)盛宴的同時(shí)，也能感受到京東618的購(gòu)物狂歡。
In this month full of surprises and joy, the JD 618 global carnival is in full swing. Come and participate in this "Strongest Gift" collage animation feast from 21 countries! On the evening of June 17th at 8pm, open the JD app and shake it. Take home millions of physical gifts, cars, and villas for nothing! Everyone has a share of 1 billion red envelopes! Let's enjoy this shopping carnival together and experience the endless surprises and joy brought by JD 618!
在這個(gè)充滿驚喜和歡樂(lè)的6月，京東618全球狂歡正在如火如荼地進(jìn)行中?？靵?lái)參與這場(chǎng)來(lái)自21國(guó)的“最強(qiáng)禮物”拼貼動(dòng)畫(huà)盛宴吧！6月17日晚8點(diǎn)，打開(kāi)京東APP搖一搖，千萬(wàn)份實(shí)物好禮、汽車(chē)、別墅統(tǒng)統(tǒng)一分錢(qián)帶回家！更有10億紅包人人有份！讓我們一起享受這場(chǎng)購(gòu)物狂歡，感受京東618帶來(lái)的無(wú)限驚喜和歡樂(lè)吧！
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國(guó)蕞丑的一家MG動(dòng)畫(huà)公司——（UGLY），專(zhuān)門(mén)服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
電商/快消品
金融
互聯(lián)網(wǎng)/游戲
文旅體育
醫(yī)療/科技
政府合作
廈門(mén)市委文明辦·文明習(xí)慣|廈門(mén)人才領(lǐng)導(dǎo)組|i廈門(mén)|浙江省數(shù)據(jù)開(kāi)放平臺(tái)|廈門(mén)市委文明辦| 廈門(mén)市政園林局 |廈門(mén)人才領(lǐng)導(dǎo)組|廈門(mén)交警文明交通|廈門(mén)交警一盔一帶|掃黑除惡|通惠河-北京文旅局| 深圳福田三十周年 |汝州法院| 廈門(mén)石油交易中心 |廈門(mén)綠化辦 |廈門(mén)交警故事|廈門(mén)市垃圾分類(lèi)管理中心|廈門(mén)市綜治辦| 廈門(mén)市文明辦 |廈門(mén)市公安局·禁毒篇|交警主持人|廈門(mén)廣播電視集團(tuán)|廈門(mén)市政府|國(guó)家電網(wǎng)|廣州電網(wǎng)| 茂名供電局 |中央電視臺(tái)紀(jì)錄頻道|廈門(mén)兩岸股權(quán)交易中心|廈門(mén)市集美區(qū)人民法院|交通運(yùn)輸部東海第二救助飛行隊(duì)|海滄中醫(yī)藥博物館|廈門(mén)市公共安全管理中心|廈門(mén)市公安局·紀(jì)念五四運(yùn)動(dòng)|廈門(mén)市委文明辦·MV篇|北京世園會(huì) | 珠海供電局 | 智慧政法 |廈門(mén)交警平安每一天| 遠(yuǎn)致環(huán)保 |廈門(mén)商務(wù)局 |世茂雙子塔新春|淄博快手|北京觀音寺|廣州消防| 同安垃圾分類(lèi)| 上海乘豐丨政企聯(lián)合圳興萬(wàn)村 |湖里拼貼|海峽論壇節(jié)目包裝 |廉政水墨動(dòng)畫(huà)|農(nóng)民豐收節(jié)|寧夏廣電兩曬一促 |平潭大屏設(shè)計(jì) |“M嘜”澳門(mén)產(chǎn)品優(yōu)質(zhì)認(rèn)證計(jì)|
家居房地產(chǎn)
世茂|貝殼找房-善貝|萬(wàn)科直播|建發(fā)房產(chǎn)|貝殼找房|鏈家|聯(lián)發(fā)集團(tuán)·抗疫篇|德佑| 廈門(mén)鐘樓商城|億利華彩城|世貿(mào)集團(tuán)·社區(qū)篇|世茂集團(tuán)·戶型篇|萬(wàn)科MI|聯(lián)發(fā)集團(tuán)|聯(lián)發(fā)35周年|聯(lián)發(fā)· 成長(zhǎng)篇|象嶼集團(tuán)|聯(lián)發(fā)初心篇|銀泰百貨|京閩悅府老年服務(wù)中心 |SM城市廣場(chǎng)|鼎誠(chéng)國(guó)際 | 集美新城 |致歐家居 |梵遜德邦|立林科技展會(huì)活動(dòng)|萬(wàn)科美好集IP| 龍灣導(dǎo)覽地圖| 萬(wàn)科新生活|迪拜塔樓宇動(dòng)畫(huà)|迪拜塔國(guó)慶版|華發(fā)商業(yè)88無(wú)限生活節(jié) |聯(lián)發(fā)企業(yè)文化篇 |2023萬(wàn)科618動(dòng)畫(huà) |萬(wàn)科畢業(yè)季 |松山湖插畫(huà)地圖| 萬(wàn)科88VIP魔性拼貼動(dòng)畫(huà) |萬(wàn)科11盤(pán)整合亮相 | 啄木鳥(niǎo)維修管家報(bào)獎(jiǎng) |
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