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《販賣機(jī)&支付寶》MG動畫——安戈力文化-Dir cut

互聯(lián)網(wǎng)| 佳片精選 |MG圖形動畫

—Client/出品方

支付寶

—Project name & type/項(xiàng)目名稱&類型

《販賣機(jī)&支付寶》MG動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年4月25日

—Production cycle /制作周期

5 days

1.BACKGROUNDPROJECT

With the popularity of mobile payment, Alipay has become an indispensable payment tool in people's daily life. In order to further expand the use of Alipay and improve the user experience, we plan to make a MG animation video to introduce the payment function of Alipay in the scene of selling airports in a vivid and interesting way. Through this animation, we aim to show the convenience, security and wide application of Alipay in different scenarios.

隨著移動支付的普及，支付寶已成為人們?nèi)粘Ｉ钪胁豢苫蛉钡闹Ц豆ぞ摺榱诉M(jìn)一步擴(kuò)大支付寶的使用場景，提升用戶體驗(yàn)，我們計(jì)劃制作一部MG動畫視頻，以生動有趣的方式介紹支付寶在販賣機(jī)場景下的支付功能。通過這部動畫，我們旨在展示支付寶的便捷性、安全性以及其在不同場景下的廣泛應(yīng)用。

2.STORYBOARD

MG animation, with its unique visual style and rich expression techniques, can quickly attract the audience's attention. In this animation, we will show the payment process of Alipay on the vending machine with a simple and lively rhythm. From the user's selection of goods, opening Alipay to scan code, confirming payment to picking up goods, each step will be clearly presented in the form of animation. At the same time, we will also incorporate some interesting elements, such as vivid character design and humorous narration, to increase the fun and viewing value of the animation.

MG動畫以其獨(dú)特的視覺風(fēng)格和豐富的表現(xiàn)手法，能夠迅速吸引觀眾的注意力。在這部動畫中，我們將以簡潔明快的節(jié)奏，展現(xiàn)支付寶在販賣機(jī)上的支付流程。從用戶選擇商品、打開支付寶掃碼、確認(rèn)支付到取貨，每一個步驟都將通過動畫的形式清晰呈現(xiàn)。同時，我們還將穿插一些趣味性的元素，如生動的角色設(shè)計(jì)、幽默的旁白等，以增加動畫的趣味性和觀賞性。

3.CHARACTER SETTING

In the animation, we will focus on the payment interface and operation process of Alipay on the vending machine. By enlarging details and highlighting key steps, the audience can clearly see the payment process of Alipay. At the same time, wewill also design some interesting animation effects, such as goods flying into the shopping cart, Alipay QR code rotating and zooming in, to increase the interest and attraction of animation.

動畫中，我們將重點(diǎn)展示支付寶在販賣機(jī)上的支付界面和操作過程。通過放大細(xì)節(jié)、突出關(guān)鍵步驟的方式，讓觀眾能夠清晰地看到支付寶的支付流程。同時，我們還將設(shè)計(jì)一些趣味性的動畫效果，如商品飛入購物車、支付寶二維碼旋轉(zhuǎn)放大等，以增加動畫的趣味性和吸引力。

4.CAMERA VOICE DESIGN

In the animation production process, we will focus on the design of cameras and sound effects. By reasonable lens switching and angle adjustment, create a more realistic scene and atmosphere. At the same time, we will also use professional sound library and music software to add appropriate background music and sound effects to the animation. These sound effects will be carefully designed in conjunction with the content and rhythm of the animation to enhance the audience's immersion and immersion.

在動畫的制作過程中，我們將注重攝像機(jī)和音效的設(shè)計(jì)。通過合理的鏡頭切換和角度調(diào)整，營造出更加逼真的場景感和氛圍。同時，我們還將使用專業(yè)的音效庫和配樂軟件，為動畫添加合適的背景音樂和音效效果。這些音效將結(jié)合動畫的內(nèi)容和節(jié)奏進(jìn)行精心設(shè)計(jì)，以增強(qiáng)觀眾的沉浸感和代入感。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—DIRECTOR /導(dǎo)演

YUXIN LIU

—PRODUCTION /制片

YUXIN LIU

—ANIMATOR /動畫師

YUROU CHEN

—EDITING /剪輯

YUROU CHEN

—SYNTHESIS /合成

YUROU CHEN

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項(xiàng)目準(zhǔn)時交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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