當(dāng)品控不合格時(shí)，毛絨玩具兔子為了拯救自己，開始踏上尋找治療方法的旅途。一次又一次的失敗之后，它在一條毛線的引領(lǐng)下，投入了一家玩具維修店老板的懷抱。

這則溫馨的小動(dòng)畫，其實(shí)是全球生物制藥公司Insmed的一則宣傳動(dòng)畫，其內(nèi)容非常巧妙的隱喻了患者求醫(yī)問(wèn)藥過(guò)程的艱辛，無(wú)聲的傳遞出了品牌的愿景。在國(guó)內(nèi)廣告中，其實(shí)比較少見這樣的隱喻表達(dá)。

“Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.

Credits

Advertising Agency:

Area 23, USA

Production Company:

Roof Studio

Director:

Guto Terni

Date:

January, 2021