01BACKGROUND

Red, orange, yellow, green, dotted with stars, began to embellish this spring, telling us that the footsteps of summer are coming quietly. The cycle of life makes people want to take a breath and escape from this troubled world. No, UGLY has joined hands with Vanke Golden Home to create a relaxed and happy home for everyone, allowing you to enjoy the beauty of vacation in your home. Remember, take your time, and live.

紅、橙、黃、綠，星星點(diǎn)點(diǎn)，開(kāi)始點(diǎn)綴這個(gè)春天，告訴我們，夏天的腳步也正在悄然而至。周而復(fù)始的生活，讓人不禁想喘口氣，逃離這個(gè)紛擾的世界。這不，Simplicity攜手萬(wàn)科金色家園，為大家打造了輕松、愉快的家園，讓你在家園中暢享假期的美好。記得，花點(diǎn)時(shí)間，去生活。

02STORYBOARD

Home - the most intuitive feeling is comfort and warmth, you can be free and do whatever you want. Secondly, it is convenience, the things you need and the food you want to eat are within easy reach. In modern society, home is more like a safe haven, giving people the relaxation of body and mind and the pleasure of the five senses.

家——給人最直觀的感受就是舒適和溫暖，可以自由自在，做任何想做的事。其次，就是便捷，需要的東西，想吃的美食，在咫尺之間就能觸及。在現(xiàn)代社會(huì)里，家更像是一個(gè)避風(fēng)港，給人身心的放松以及五感的愉悅體驗(yàn)。

花點(diǎn)時(shí)間，去生活。這是萬(wàn)科金色家園想要傳遞給大眾的生活理念。跟隨擬人化的小花以及綠子的視角，我們一同游歷了萬(wàn)科金色家園的周邊特色配套設(shè)施打卡，有商圈、有電影院、有公園......小花肚子餓了，旁邊就有美食店，心情不好就看場(chǎng)電影，其實(shí)，生活就是這樣，不開(kāi)心了，就要哄著。

03TELL A PLAY

In life, of course, there are friends! The fresh and refined little flower turns into Luzi's best friend. Using fresh and lovely elements, the concept of "spend some time and live" is perfectly revealed. Why don't you call your friends to join Xiaohua and this weekend? Green child's journey!

生活里少不了的，當(dāng)然有小伙伴啦！清新脫俗的小花，化作綠子最好的朋友，利用清新、可愛(ài)的元素，將“花點(diǎn)時(shí)間，去生活”的理念，完美流露出來(lái)，不如這個(gè)周末，就叫上小伙伴一同加入小花和綠子的旅途吧！

04CAMERA VOICEDESIGN

This film is produced in the form of real shooting combined with animation. Through the lens of anthropomorphic flowers and green children, we can experience the comfort and pleasure of Vanke Golden Home together. The combination of animation adds a touch of bright color to the film, embellishes the living space of Vanke, and lights up ordinary and ordinary life.

本次的影片是以實(shí)拍結(jié)合動(dòng)畫的形式來(lái)制作，通過(guò)擬人化的小花與綠子的鏡頭，一同領(lǐng)略萬(wàn)科金色家園的舒適與愉悅。動(dòng)畫的結(jié)合，給影片增添了一抹亮麗的色彩，點(diǎn)綴了萬(wàn)科生活空間，點(diǎn)亮了平凡、普通的生活。

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

剪化想法

剪化影視公司是由原始知名品牌UGLY和原始影視實(shí)時(shí)制作團(tuán)隊(duì)組成的獨(dú)立制作團(tuán)隊(duì)，主要專注于實(shí)時(shí)客戶項(xiàng)目，以便UGLY和Simplification可以各自帶頭。自2014年成立以來(lái)，剪化影視已經(jīng)為北京，上海，廣州等各行各業(yè)的領(lǐng)先企業(yè)提供服務(wù)，并逐漸在業(yè)界嶄露頭角并獲得認(rèn)可。簡(jiǎn)化了公司的核心價(jià)值觀，消除了繁瑣而平庸的宣傳方法，以簡(jiǎn)化客戶的復(fù)雜性，突出突破品牌影響力的亮點(diǎn)，并幫助客戶在世界各個(gè)角落的品牌形象。

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