Bright Dairy is a leading leader in high-end dairy products in China, from the farm to the terminal, by building the whole industry chain to ensure consistent high-quality products and services, and is committed to becoming "China's best dairy enterprise"

光明乳業(yè)是中國(guó)領(lǐng)先的高端乳品引領(lǐng)者，從牧場(chǎng)到終端，通過(guò)打造全產(chǎn)業(yè)鏈，確保高品質(zhì)的產(chǎn)品與服務(wù)始終如一，致力于成為“中國(guó)最好的乳制品企業(yè)“。

2.STORYBOARD

This time, the Chinese style animation is divided into four segments, which describe milk tickets in the 50s, milk cards in the 90s, telephone ordering in the 20th century, and Internet APP in the 21st century.

這一次的國(guó)風(fēng)動(dòng)畫(huà)分為四個(gè)個(gè)片段，分別描述了50年代的奶票、90年代的奶卡、20世紀(jì)電話訂、21世紀(jì)的互聯(lián)網(wǎng)APP。

In 1956,shanghaiMilk Company wasestablished toshouldertheworkofurbandairyproduct protection.Dairycompanieshavesetupsmall deliery teams toprovide distibutionservices.Atthat time, in the era of the planned economy with extremely poor material supply, the supply of milk was tight, and milk was supplied by tickets, and only special status groups such as athletes, people with physical illnesses, etc. could obtain milk tickets to receive milk.

1956年，上海市牛奶公司成立，肩負(fù)起城市乳制品保障工作。各奶廠組建了小型送奶隊(duì)伍提供配送服務(wù)。當(dāng)時(shí)處于物質(zhì)供應(yīng)極不豐富的計(jì)劃經(jīng)濟(jì)時(shí)代，牛奶供應(yīng)緊張，牛奶憑票供應(yīng)，只有特殊身份人群如運(yùn)動(dòng)員、身體患病者等才可獲得奶票申領(lǐng)牛奶。

By the nineties of last century, Shanghai Dairy Company and Shanghai Industrial Group jointly established Shanghai Bright Dairy Co., Ltd. In 1992, Shanghai Bright Milk Pavilion Co., Ltd. was established, and residents can go to the milk kiosk to receive fresh milk with their milk card.

到上世紀(jì)九十年代，上海市牛奶公司與上海實(shí)業(yè)集團(tuán)合資成立上海光明乳業(yè)有限公司。1992年，成立上海光明牛奶亭有限公司，居民憑奶卡可至牛奶亭領(lǐng)取新鮮牛奶；

3.CHARACTER SETTING

The overall animation style is woody and retro tones, with music from the 50s and 90s, the whole animation has a strong sense of rhythm and can easily drive the viewer's emotions.

整體動(dòng)畫(huà)風(fēng)格偏木質(zhì)復(fù)古的色調(diào)，配上50年代、90年代的音樂(lè)，整個(gè)動(dòng)畫(huà)節(jié)奏感極強(qiáng)，能夠輕易帶動(dòng)觀者情緒。

4.CAMERA VOICE DESIGN

In the wooden milk crate, the characters are reduced, the milk bottles and milk tickets are enlarged, and the milk delivery work scene in the milk crate is reflected in a contrasting way. The moment the door was opened, the milk ticket was blown up by the wind, covering the character flying away to cover the transition. A simple thermal bag bike walks the streets of Shanghai in the 50s, gradually disappearing into the distance, and part of the ride is frame-by-frame to draw smooth motion.

在木制牛奶箱中，人物被縮小，奶瓶和牛奶票被放大，牛奶箱中的牛奶運(yùn)送工作場(chǎng)景以對(duì)比的方式反映出來(lái)。門(mén)打開(kāi)的那一刻，牛奶票被風(fēng)吹了起來(lái)，遮住了角色飛走的痕跡。50年代，一輛簡(jiǎn)單的熱袋自行車(chē)行走在上海的街道上，逐漸消失在遠(yuǎn)處，騎行的一部分是一幀一幀地進(jìn)行，以獲得流暢的運(yùn)動(dòng)。

Milk card: At this time, the milk crate is inside the milk kiosk, the back perspective of the milkman in the milk box, is preparing for the sale of milk, push open the window from the milkman's shoulder to see that there is already a long line outside the window, many people stretched out their arms and held the milk card to exchange, their faces were full of expectant expressions.

奶卡:此時(shí)奶箱為牛奶亭內(nèi)部，奶箱中送奶工的背影視角，正在為售賣(mài)牛奶做準(zhǔn)備，推開(kāi)窗戶從送奶工肩膀望去窗口外已經(jīng)是大排長(zhǎng)龍，不少民眾伸長(zhǎng)了胳膊舉著奶卡前來(lái)兌換，臉上都充滿了期待的表情。

Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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